Studio
Where the work happens.
Our studio on Hobart Street is a converted 1920s warehouse with north-facing skylights, a letterpress corner, and a wall of type specimens collected over two decades.
The space
We occupy 2,400 square feet divided into three zones: a research library and meeting area, a production floor with large-format printers and a Risograph, and a quiet writing room for editing and strategy work. The walls are white, the floors are concrete, and the light changes with the seasons.
The tools
Letterpress & Riso
A Vandercook proof press and a Risograph MZ790 for posters, zines, and limited editions. We believe that digital design improves when you understand ink.
Mac Studio & Wacom
High-resolution displays, color-calibrated monitors, and pressure-sensitive tablets for illustration and retouching.
Studio lighting
Continuous LED panels and a cyclorama wall for photographing work in controlled conditions.
Library
Over four hundred volumes on typography, graphic design history, and California visual culture.
The process
- Week 1–2: Research. Stakeholder interviews, competitive audit, and audience analysis.
- Week 3–4: Concept. Three distinct directions presented with rationale and reference.
- Week 5–8: Development. The chosen direction is expanded into a full system.
- Week 9–10: Delivery. Guidelines, source files, and training for internal teams.